There are many ways to innovate. You can try to aim for the white space or the “blue oceans” (difficult), copy and enhance successful products (easier) or you can just leech on existing products and services (clever).
Fast Company wrote about this type of innovation on its blog post “Two CES Trends to Watch in 2010: Mullets and Prosthetics“.
Author Rob Tannen noticed two trends on the consumer electronics show:
- sexification and personalization of dull electronics
- add-on devices for popular platforms such as the iPhone (as a musician I really like the mini keyboard for the iphone
)
Just to say that you don’t need to be a genius to come up with new products and services. Look at what’s popular, see what’s missing, fill the gap and market the hell out of it.


