Trendwatching released their report on the10 crucial consumer trends for 2010.
I personally believe that number 8 – “Tracking and alerting” will become a biggy. Think about it:
- tracking of fitness and disease status through mini apps & devices (iphone anyone?) with the right sensor technology
- create all kinds of triggers that will alert you when products reach a certain price, when promotions happen, …
- social media goes geo-location: where do your friends hang out?
Companies will be able to profit from this by getting customers to subscribe to their alerts and notify them of special deals.
Finally, the conditions are there for this type of augmented reality: proliferation of smart phones, vast communication possibilities, social media, …
You can read the rest of the trend report here.
What trend do you think will be big in 2010?
